Summer 2025 is witnessing one of the most exciting denim cycles in recent memory: the return of flare jeans. What was once a hallmark of ’70s glamour is now front and center on runways, street style feeds, and celebrity wardrobes. This revival blends nostalgia with modern sensibilities—combining high-rise fits, sustainable washes, and versatile styling techniques. Below, we unpack the history of flares, the key factors fueling their resurgence, and practical tips for wearing them with confidence.
The Legacy of Flare Jeans
From Hippie Roots to High Fashion
Flare jeans first rose to prominence in the late 1960s and ’70s, embraced by counterculture icons as a symbol of freedom and nonconformity. Designers like YSL later elevated flares on the runway, pairing them with sleek jackets and platforms to create a polished silhouette. Today’s revival pays homage to that era while updating the silhouette with modern tailoring and eco-friendly production methods.
The Cycle of Denim Trends
Denim trends are inherently cyclical. After the dominance of skinny jeans in the 2010s, fashion editors began predicting a “pendulum swing” back to wider legs as early as 2023. By 2025, flared silhouettes had firmly re-emerged across high-street and luxury brands alike, underscoring the denim industry’s knack for reinvention.
Why Flare Jeans Are Trending Again
Celebrity Endorsements
When Kendall Jenner and Bella Hadid strutted flare jeans down spring 2025 runways for brands like Chloé and Stella McCartney, the trend gained immediate traction. Similarly, Jennifer Lopez’s recent on-set appearance in light-wash DL1961 flares has sent searches for “flare jeans” soaring
Platform Pairings
A key driver of the flare comeback is the synergy with platform shoes. Platforms not only enhance the leg-elongating effect of flares but also prevent hems from dragging—combining retro charm with modern practicality
Boho Revival and Festivals
The ongoing bohemian trend, especially at music festivals like Coachella, has embraced flares as the perfect bottom for free-spirited styling. Flowing tunics, suede vests, and fringe accessories all complement the ’70s vibe of flare denim
Styling Your Flare Jeans
1. Opt for the Right Rise
High-rise flares define the waist and create balanced proportions. Look for pairs that sit at—or just above—the navel to highlight the narrowest part of your torso
2. Pair with Platforms or Heels
To fully realize the elongating effect, team your flares with platform sandals, chunky loafers, or heeled boots. Wooden soled platforms channel boho chic, while sleek block heels add a contemporary twist
3. Balance with Fitted Tops
Since flares are voluminous at the hem, balance your silhouette by wearing form-fitting tops—think bodysuits, fitted tees, or cropped jackets. This contrast keeps the look modern and flattering
4. Experiment with Washes and Textures
Light-wash, distressed flares convey a relaxed, vintage feel, while dark, rigid denim offers a more polished appearance. Frayed hems—made popular by Brooke Shields—add an extra retro touch
Celebrity & Street Style Spotlights
- Brooke Shields’ Frayed Flares: Shields’ Amazon-find wide-leg, frayed-hem jeans proved that even non-denim trends generation icons can inspire viral revivals
- J.Lo’s Casual Cool: Jennifer Lopez layered her flares under a marshmallow puffer coat, demonstrating how to mix ultra-feminine denim with streetwear staples
- Influencer Edits: Instagram’s @shop.denimrevival highlights how flares can work across body types, from petite to plus size, showcasing styling versatility
Where to Shop
|
Brand/Collection |
Price Range |
Notable Features |
|
Wrangler Cowboy Cut Slim-Fit |
$60–$100 |
Western heritage, authentic flare silhouette ([Women's Flare Jeans |
|
Madewell Perfect Vintage Wide-Leg |
$100–$150 |
Plus-size friendly, moderate stretch |
|
DL1961 Light-Wash Flares |
$120–$160 |
Sustainable denim, celebrity endorsed |
|
Free People Wanderer Mid-Rise |
$80–$100 |
Deep indigo hue, comfortable elastane blend |
Sustainability in Denim
Sustainable denim is a growing priority as consumers seek eco-friendly options. Brands like DL1961 and Reformation use water-saving washes, recycled materials, and transparent supply chains to produce flares that look good and do good. When shopping, look for certifications like GOTS or Oeko-Tex to ensure ethical production practices
Conclusion
The retro denim revival of Summer 2025 proves that classic styles can be reinvented for modern wardrobes. Flare jeans offer a flattering silhouette for all body types, and their versatility—from festival wear to office casual—makes them a must-have. By pairing them with platforms, selecting the right rise, and choosing sustainable options, you can rock this nostalgic trend with contemporary flair.
Which flare style will you try first? Let us know in the comments below!